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Keep Your Business and Processes Moving Forward

We help you systematize your operations with simple, effective Standard Operating Procedures (SOPs) that don’t just sit on a shelf but come to life and drive the behaviors that scale your business.


The preferred path to freedom for


Business leaders






Department heads

Feel stuck in your day-to-day operations?

Momentum Team

Maybe you dread stepping away from the business for even a few hours because you feel all the decisions fall on your shoulders. You are not alone. Many business leaders feel this way.

You may find yourself constantly spinning plates to maintain the balance. Maybe you want to focus on other things—like business growth—but you can’t when you’re too occupied keeping things in motion.

But you believe it can all be so much simpler: You could document the procedures so the business can operate without your current level of involvement.

But as soon as you sit down to document your SOPs, you find out it’s tougher than you expected.

How much detail do you provide? What should you document? How do you make these procedures come to life so people actually use them and benefit from them? It’s so much to wrap your head around that ironically it seems easier to just keep spinning the plates. But that’s not working either. There should be a better way.

If this sounds like you, then you’re on the right path. You can now systematize your company and get the freedom you desire.

The problem is most SOPs are boring and not effective

You have probably encountered SOPs that are not engaging or effective and leave you scratching your head. That’s why many times they just collect dust on a shelf — after you or your team have spent hours building out the document, hoping it will be a roadmap for growth. Rather than removing uncertainty in your business operations, the SOPs turn out to be ineffective or too complicated to implement.

On the other hand, well-crafted, winning SOPs are actually:



Follow an approach that moves fast and benefits your business right away. Because you implement immediately, you begin to see positive results in your workflow.



Get everyone on the same page and set clear expectations. The approver understands the author drives results, and the stakeholders are impressed.



The same flexible framework for all businesses, big and small in any industry. Scales to the most challenging demands and can also apply in the smallest scenario.


Illustrate and prioritize procedures in required detail with the one-page Procedure Map. Handles all kinds of complexity.


Welcome to Momentum

Welcome to Momentum

Set up a self-sufficient business with procedures that come to life in the form of sustainable systems.


Welcome to Momentum

If you are looking for simple, effective SOPs that you can deploy right away, you’re in the right place.

We’ve been in the trenches with people just like you for many years. The results have been the same:

Deploy effective procedures – that actually get used – in hours/days, not weeks/months. Systematize your business and be free to focus on what is most important to you.

At Momentum, we create winning SOPs through a variety of training courses, coaching, workshops, and projects, so there is a practical solution for every company. And we customize based on your needs and the level of involvement you desire from Momentum.

We also believe the focus should go beyond creating engaging, easy-to-understand, and actionable standard operating procedures to driving the improvements and new behaviors that benefit your entire organization. We can lead the way and show you how to achieve this.

Build simplified, effective SOPs

Momentum Light Blue Icon

SOP Makeover

It’s time to give those dusty ol’ Standard Operating Procedures (SOPs) a shot of new life! We create simple, modern SOPs that don’t collect dust on a shelf – but come to life. They give YOU Momentum.


  • Custom feedback of your SOP
  • Clear next steps 
  • Access to our template framework

Group Workshop

Join other small business owners, leaders, and those building Standard Operating Procedures (SOPs) in their business for this live session with Q&A. Create SOPs that don’t just sit on a shelf but come to life and drive the behaviors that scale your business. 


  • Why SOPs fail and what to do about it
  • The one question that creates winning SOPs
  • How to convert paragraphs into highly effective bite-size materials

Other Offerings



Team up with your coach to learn, create, manage and implement custom SOPs for lasting positive changes in your organization. Available as single session or bundles of multiple sessions.


  • Flexible session schedules
  • 1-month free access to lesson and tools library
  • Single session credit toward bundle purchase


Get your whole team on the same page with on-demand tools, knowledge, and skills. Plus, enjoy community with other members and experts to get answers, advice and help as you need it.


  • Full year of access
  • Existing + future content and tools
  • Access to experts
  • Member events


Have an expert guide you and your team through a proven process to build what you need – your procedure map, specific SOPs, plan a whole SOP initiative – kickoff meeting, roles, communications, etc.


  • Deliverables created during working sessions
  • Final deliverable hand-off presentation
  • 1-year access to lessons and tools
  • Customize to your needs

Business Leaders Produce Lift with Momentum

We knew we needed to operationalize parts of our business but it just wasn’t easy – Momentum helped us push through. Now things keep getting easier and easier.

Chip Rosales

Chip Rosales

CEO, Rogue

Ryan Ogden Headshot

Meet our Founder

Ryan has a love for owners and workers in small and medium businesses. Early in his career, he learned how to generate great improvements from highly effective business practices like Scrum, Program Management, Business Analysis, Lean Six Sigma, Post Merger Integration and Customer Experience Management. He built this expertise from working with big businesses including AutoTrader, AT&T, Delta Air Lines, HP and NCR.

So he was frustrated to see many small businesses unable to achieve the improvements enjoyed by bigger businesses. The challenge is that those same practices can’t just be dropped in, as-is, for smaller companies. He knew there must be a way to repackage them, so they deliver real value to smaller businesses.

It has come together after working with the dozens of small and medium businesses across a breadth of industries, including car dealerships, industrial manufacturers, process outsourcers, marketing agencies, membership organizations, residential services providers, and real estate agencies.

One result is the proven 3-part Momentum SOP Model: Capture, Convey, and Control. It also led to the One-Page SOP and the Procedure Map. These are some of the key elements of the Momentum Method for SOPs. And it’s why you can now deploy effective SOPs in an hour, making things easier and easier so you can stabilize and scale your business.


Frequently Asked Questions


During this workshop, you’ll receive insights and approaches you can immediately put into practice. For the do-it-yourselfer, you’ll get what you need to be off and running. For those who are looking for more, we’ll provide additional offerings. And best of all, you’ll learn how to deploy procedures in hours/days, not weeks/months.


Yes. Register and receive the on-demand replay. Even if you can’t attend the live workshop, register and you’ll receive a link to the on-demand replay following the webinar.


Yes. There will be live Q&A, and even if there isn’t time within the webinar, we will respond to all questions.


In this workshop, you will learn:

  • Why a business needs procedures
  • Why useful procedures can be so challenging to create and what to do about it
  • The Key Decisions needed for effective procedures
  • How to fit every procedure on a single page
  • How to use a Procedure Map
  • How to deploy procedures in an hour


Most small and medium businesses leaders that focus on day-to-day operations will benefit from this workshop. If you’re an owner, manager, or decision-maker who wants to make their team run more efficiently, this workshop is for you. Also, if you are someone who is being assigned the job of creating standard operating procedures, this workshop is also for you.

Got Questions? Let’s Talk

Give us a call 817-609-8099 or send a message below.